Mass Control 2.0 : The Conference
The Mass Control 2.0 conference in San Diego was nothing short of phenomenal, albeit insanely long.
It was held in beautiful downtown San Diego, California at the Hard Rock Hotel and I loved every endurance-demanding minute of it. I attended Friday and Saturday, although I found out later that a third bonus day was given to those who purchased the course through a special affiliate link. Something to keep in mind when purchasing those big important trainings in the future!
I was given a notebook to take notes in that I filled nearly halfway with copious pages of information derived from the absolute leaders in internet marketing. I mean these are just normal guys to anybody on the street but all-stars to those who follow the industry.
There is a ridiculous amount of knowledge and tidbits I gained from the guys there that I can use now and in the future to add on to my business model. Since there is so much I will provide a brief list and review of what each guy talked about.
Pretty much every one there gave a great deal of value in their presentations, followed by a pitch of course to those interested in purchasing a course or package of some kind. I reserved purchasing any more courses for the time being as I have invested enough of my hard-earned coin in both Arbitrage Conspiracy (which is STILL giving valuable content even after the course has ended), Infomillionaire (which I have since quit the monthly membership program due to feeling like I’m past the level of knowledge being given), and Mass Control 2.0 (which I have yet to fully dive into, but am excited about what I have learned so far).
The speakers were as follows:
Frank Kern: Of course the man himself had to do a good deal of speaking, most of which was hilarious redneck comedy bits. I mean I had a GREAT time laughing my arse off at his jokes. But he also gave a great deal of info on just getting your butt into gear and doing something, as well as how simple it really is to produce what he does. He introduced us to his video guy the last day who I was very interested in listening to about their production of various videos leading up to Infomillionaire and MC 2.0 pitches and opt-in pages. Video is the future and I really got a lot out of listening to their advice and experiences. Cousin Trey Smith also made a brief cameo on Saturday night and chimed in here and there.
Bob Serling: I’ve heard about Bob a lot recently as his licensing product has been highly touted by all the gurus. He gave out some of his powerful methods on how to find clients and cash in by helping them cash in.
Jeff Walker: King of the Product Launch. He spoke about how tremendously powerful launches still are as well as how easy it is to make extra income by doing re-launches and coordinating with the leaders in your market for across the board JV opportunities.
Harlan Kilstein: I had never heard of Harlan before this conference but was quite impressed at his NLP abilities. I’ve been quite skeptical about the use of NLP before now, but after seeing it used on the audience at length throughout the conference as well as how prevalent it is in Frank’s pitches, I have definitely decided to take notice and do a little more research on it. Harlan has studied with some of the best.
John Carlton: The King of Copywriting gave a rushed but valuable talk on the importance of having a system in place for your copywriting and how to connect with and overcome objections from customers.
Ed Dale: Ed gave what was probably the highlight of the conference for me. He spoke about becoming a leader in your market in 90 days. His method of finding and researching markets and using openly available and free tools to communicate with them really struck home with me. I am really impressed with his marketing prowess and now intend to keep an eye on his future projects. He has an excellent resource available in the 30 Day Challenge.
Jason Moffatt: Uncle Mofo definitely gave the most unusual presentation. He had the audience do an insane exercise to get us pumped up and hearts racing and then proceeded with his talk about 7 areas to focus on to have an impact in your market.
Ryan Deiss: The Master of Continuity Programs. I had heard a lot about Ryan Deiss recently and was very impressed by his continuity structure. He showed us how easy it really is to set up a continuity program and make tremendous profit from it, at very little cost and usually with others doing the work for you.
Mike Filsaime: I really enjoyed Mike’s talk. This guy is all business and all about the money but in a fun and classy way. He broke down how the launch of his newsletter was so successful because he gave away BFM 2.0 for free. Not only did he detail his numbers and how obscene of an amount of money he made on the launch but also the psychological Cialdini-esque principles that made what he did so powerful. Not surprisingly, he is already back at it and in cahoots with Anik Singal with the coming launch of Launch Tree.
Jeff Johnson: I had never heard of Jeff before this seminar either, but I’m glad that I have now. This guy is ridiculously focused on his business and I got a ton of good tips on how to become a super affiliate from his presentation. He also gave away some good info on how he does SEO for his sites.
Jorge Cruise: Jorge was a surprise last-minute guest. He spoke about the tactics he has used to get his fitness books published and how he’s garnered national attention for them. Very valuable information to have if one were to decide to try to get a book published in the mainstream.
Overall, I absolutely loved the conference and really don’t have anything bad to say. It was very valuable and I took away a great deal of info I will be implementing into my business efforts for the future. It was draining though: 12 hours the first day and 14 hours the second! I wish I had been able to go for the third day but I’m sort of happy I got out and rested!
The entrepreneurial energy there was fantastic and I met a lot of cool people who are really driven in improving their businesses. I highly recommend to anybody who wants to be a market leader or even just make a huge improvement in their niche to attend a trade show and learn more from the top dogs as well as put your name out there.
Most importantly, STAY MOTIVATED & JUST DO IT! I’ll close with the quote of the conference for me, relayed from Frank himself: “If you want to do the many things that most people can’t do, then do the few things that most people won’t do.”
Clark
