This is a list of books I think every person who wants to make money online should read. I will probably do full reviews for many of these, but this is a good short list.

Copywriting

 

The Boron Letters by Gary Halbert

Gary Halbert was an amazing copywriter and one of the most influential people on many of the people¬†considered rock stars in today’s “make money online” marketplace. His copywriting techniques are apparent in many of the sales letters you see online today and he shares many of them in this book.

Cash Copy by Dr. Jeffrey Lant

This take on copywriting is expansive and gives examples of winning copy on many different types of advertising like brochures, flyers, ads, and newsletters to name a few.

 

The Ultimate Sales Letter by Dan Kennedy

Dan Kennedy is another guy who it literally pays to listen to. When he puts out content smart marketers devour it and implement it quickly. This book is a great reference on what makes a great sales letter and how you can use your copy to attract new clients and customers.

Entrepreneurship

The Millionaire Fast Lane by MJ DeMarco

This is an amazing book on what it really takes to become a successful entrepreneur. MJ DeMarco documents his journey and points out the painstaking lengths he went to in order to make his dreams come true. One of the key lessons is that whatever it takes is whatever it takes.

Nothing’s Changed But My Change: The ShoeMoney Story by Jeremy Schoemaker

ShoeMoney is one of my favorite entrepreneurial success stories. He gives some massive nuggets of wisdom in these pages. I have met Jeremy in person and he is a very down-to-earth and approachable guy. My favorite concept from this book is his perspective on being willing to take risks. Great read.

The 10 Pillars of Wealth: Mind-Sets of the World’s Richest People by Alex Becker

Alex Becker is another person on this list I’ve been fortunate enough to meet in-person. He has built himself up from nothing in a very short amount of time into a multi-millionaire entrepreneur who can create successful businesses virtually at will. He has condensed the psychology and mindsets he had to develop to achieve that success in this book.

 

The $100 Startup by Chris Guillebeau

Chris Guillebeau has built an incredible business from what started as a small blog about travel hacking. In this book he talks about how accessible it is these days for anybody to start their own business and grow it into something significant.

Outsourcing & Automation

 

The 4-Hour Workweek by Timothy Ferriss

This is a very popular book because of the concept. In reality, it’s a dream. Tim Ferriss works a lot more than 4 hours per week, as do most entrepreneurs who run “lifestyle” businesses. To achieve a 4 hour work week would mean having some serious systems and employees in place for most businesses. This book does, however, have many redeeming qualities. For many people this book was the first time they seriously thought about leaving their job to chase their dreams. It also gave a lot of ideas on outsourcing and automation of a business. And for that it has a spot here.

 

Marketing

 

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Gary Vee’s take on providing value and gaining some social collateral with your tribe before you ask for the sale. A great strategy for standing out in the busy landscape that is modern social media.

 

Sales

The 10X Rule by Grant Cardone

This book by the master of sales himself points out that by greatly increasing your activity, you are exponentially increasing your chances of success. Do ten times more than you think you should, and your results will be greater than you could ever imagine.