Mass Control 2.0 : The Conference
The Mass Control 2.0 conference in San Diego was nothing short of phenomenal, albeit insanely long.
It was held in beautiful downtown San Diego, California at the Hard Rock Hotel and I loved every endurance-demanding minute of it. I attended Friday and Saturday, although I found out later that a third bonus day was given to those who purchased the course through a special affiliate link. Something to keep in mind when purchasing those big important trainings in the future!
I was given a notebook to take notes in that I filled nearly halfway with copious pages of information derived from the absolute leaders in internet marketing. I mean these are just normal guys to anybody on the street but all-stars to those who follow the industry.
There is a ridiculous amount of knowledge and tidbits I gained from the guys there that I can use now and in the future to add on to my business model. Since there is so much I will provide a brief list and review of what each guy talked about.
Pretty much every one there gave a great deal of value in their presentations, followed by a pitch of course to those interested in purchasing a course or package of some kind. I reserved purchasing any more courses for the time being as I have invested enough of my hard-earned coin in both Arbitrage Conspiracy (which is STILL giving valuable content even after the course has ended), Infomillionaire (which I have since quit the monthly membership program due to feeling like I’m past the level of knowledge being given), and Mass Control 2.0 (which I have yet to fully dive into, but am excited about what I have learned so far).
The speakers were as follows:
Frank Kern: Of course the man himself had to do a good deal of speaking, most of which was hilarious redneck comedy bits. I mean I had a GREAT time laughing my arse off at his jokes. But he also gave a great deal of info on just getting your butt into gear and doing something, as well as how simple it really is to produce what he does. He introduced us to his video guy the last day who I was very interested in listening to about their production of various videos leading up to Infomillionaire and MC 2.0 pitches and opt-in pages. Video is the future and I really got a lot out of listening to their advice and experiences. Cousin Trey Smith also made a brief cameo on Saturday night and chimed in here and there.
Bob Serling: I’ve heard about Bob a lot recently as his licensing product has been highly touted by all the gurus. He gave out some of his powerful methods on how to find clients and cash in by helping them cash in.
Jeff Walker: King of the Product Launch. He spoke about how tremendously powerful launches still are as well as how easy it is to make extra income by doing re-launches and coordinating with the leaders in your market for across the board JV opportunities.
Harlan Kilstein: I had never heard of Harlan before this conference but was quite impressed at his NLP abilities. I’ve been quite skeptical about the use of NLP before now, but after seeing it used on the audience at length throughout the conference as well as how prevalent it is in Frank’s pitches, I have definitely decided to take notice and do a little more research on it. Harlan has studied with some of the best.
John Carlton: The King of Copywriting gave a rushed but valuable talk on the importance of having a system in place for your copywriting and how to connect with and overcome objections from customers.
Ed Dale: Ed gave what was probably the highlight of the conference for me. He spoke about becoming a leader in your market in 90 days. His method of finding and researching markets and using openly available and free tools to communicate with them really struck home with me. I am really impressed with his marketing prowess and now intend to keep an eye on his future projects. He has an excellent resource available in the 30 Day Challenge.
Jason Moffatt: Uncle Mofo definitely gave the most unusual presentation. He had the audience do an insane exercise to get us pumped up and hearts racing and then proceeded with his talk about 7 areas to focus on to have an impact in your market.
Ryan Deiss: The Master of Continuity Programs. I had heard a lot about Ryan Deiss recently and was very impressed by his continuity structure. He showed us how easy it really is to set up a continuity program and make tremendous profit from it, at very little cost and usually with others doing the work for you.
Mike Filsaime: I really enjoyed Mike’s talk. This guy is all business and all about the money but in a fun and classy way. He broke down how the launch of his newsletter was so successful because he gave away BFM 2.0 for free. Not only did he detail his numbers and how obscene of an amount of money he made on the launch but also the psychological Cialdini-esque principles that made what he did so powerful. Not surprisingly, he is already back at it and in cahoots with Anik Singal with the coming launch of Launch Tree.
Jeff Johnson: I had never heard of Jeff before this seminar either, but I’m glad that I have now. This guy is ridiculously focused on his business and I got a ton of good tips on how to become a super affiliate from his presentation. He also gave away some good info on how he does SEO for his sites.
Jorge Cruise: Jorge was a surprise last-minute guest. He spoke about the tactics he has used to get his fitness books published and how he’s garnered national attention for them. Very valuable information to have if one were to decide to try to get a book published in the mainstream.
Overall, I absolutely loved the conference and really don’t have anything bad to say. It was very valuable and I took away a great deal of info I will be implementing into my business efforts for the future. It was draining though: 12 hours the first day and 14 hours the second! I wish I had been able to go for the third day but I’m sort of happy I got out and rested!
The entrepreneurial energy there was fantastic and I met a lot of cool people who are really driven in improving their businesses. I highly recommend to anybody who wants to be a market leader or even just make a huge improvement in their niche to attend a trade show and learn more from the top dogs as well as put your name out there.
Most importantly, STAY MOTIVATED & JUST DO IT! I’ll close with the quote of the conference for me, relayed from Frank himself: “If you want to do the many things that most people can’t do, then do the few things that most people won’t do.”
Clark
Are you ready for 2009?
First up, let me say that I hope you enjoyed your holidays as much as I enjoyed mine. I spent some quality time with my wife and daughters and the rest of our family and had more fun than I’ve had in a long time! As Christmas passed, the New Year loomed large in my mind and my goals, resolutions, or wants(pick your poison) came to the forefront of my focus.
I saw a very influential video that Frank Kern put out to promote his new Infomillionaire product. It was titled How To Get Rich: A Guaranteed Approach. After an entertaining Cribs-style video, Frank gave a 4 step plan on getting rich. It had some excellent points that really rang true with me. Most importantly:
1. Being specific about your goals i.e. KNOW YOUR OUTCOME
2. Developing a plan, sticking to it, and BELIEVING it will work
My favorite quote from the video: “Rich people believe that what they’re doing is going to work. Successful and wealthy people never begin a project and say ‘This probably isn’t going to work, but what the hell’!”
This really got me thinking about what I want in 2009. I determined that my goals for the big 3 in my life this year will be the following:
Health: Get to a weight of 180 pounds or lower while consistently going to the gym and eating a balanced diet.
Wealth: Create an internet marketing company that nets $500k this year through CPA arbitrage, affiliate commissions for digital products, creation and sales of digital products, ad commissions, and various other income streams.
Relationships: Build on and improve the relationships I have with the loved ones in my life while continuing to meet cool, inspirational, and successful new people to learn from and grow with.
Miscellaneous: Read 3 good fiction books and travel to 3 cool places this year.
I tried to be as specific as possible and it has really helped my focus and drive so far. My internet marketing efforts thus far have been met with a lot of failure, but I am learning a lot and I understand that failure is refining the way I do things so that I am moving towards success.
My wealth node is my biggest focus this year. I am in the Arbitrage Conspiracy to learn the best CPA tactics available and I also picked up the Infomillionaire system to get me started and moving in the right direction as far as my digital product efforts. Not to mention I am starting back with college again to round out my career aspirations just a bit more. I have specific goals in place, great teachers and knowledge to draw from, and the drive and motivation to push through failure and meet my goals NO MATTER WHAT.
Why am I telling you this? I am giving you a blueprint similar to what Frank discussed about getting rich. If you follow the 4 steps he gave in the video… (which are):
1. Know your outcome and begin developing a plan of action to go and get it.
2. Believe that what you are doing is going to work.
3. Work hard.
4. Sell what rich people are selling and do the same business they are doing.
….there is no way you can fail! If you have goals for your relationships or health, then just adjust Step 4 into: Model and do what healthy or social people are doing.
What are your goals for 2009? Have you clearly defined them? Are you developing a plan of action to get them? Are you willing to do WHATEVER IT TAKES?
Get going. I will share my successes and failures(learning lessons) with you as we go through this year together. Please don’t hesitate to drop a comment and share yours as well so we can learn from each other.
My best wishes for your successes and mine for 2009.
Clark
The Arbitrage Conspiracy
This post is so MONEY, and it doesn’t even know it! 
All humor aside, I have been focusing on the wealth node of my life more and more frequently as of late. I have made improvements to the website, increased and made more efficient its monetization, and made myself more easily accessible via social media and Web 2.0(add me on Twitter!).
I have been working on some other web projects for family, and have also been studying my butt off reading and consuming every piece of material I can get my hands on to learn more and be better at internet marketing, SEO, affiliate marketing, and the like. Why you may ask? Because I am transitioning my involvement on the web from a glorified hobby to be a full-time passion in 2009. More about that to come.
For now, I want to talk about the Arbitrage Conspiracy. I came across this program by being on the email lists of some big name internet marketers. I saw emails come through my inbox from Mike Filsaime and Eben Pagan about a “no-name” guy who makes $50k-$100k PER DAY off of his PPC affiliate marketing activities online and who was now coming out with a course on how he does it. Needless to say, my curiosity was piqued. So I checked out the website and downloaded the free report being offered. The difference between this guy and the “gurus” is that instead of doing mostly Clickbank/digital product affiliate marketing, he uses PPC(Google Adwords, Yahoo, etc.) to direct traffic to CPA or “cost per action” offers. These are ad pages where sometimes the smallest piece of information needed to be entered by a prospect in order for the affiliate to get paid is a zip code. After reading this, I went from piqued curiosity to intrigued.
I got in a conference call where the CPA affiliate guru, Aymen, was being questioned by all the big name internet marketing gurus about his new course and how he does what he does. After listening in, I was very interested in the course. I had recently decided anyway that I want to increase my online knowledge and involvement as a marketer by starting out as an affiliate and go from there towards creating my own product at some point in the coming year. The offering of this program really got me excited because I realized it could be the difference in me coming out of the gates fast or dragging along forming bad habits and taking a lot longer if ever to figure out a successful model.
The course launched two days after the call and I signed up for it. At a hefty $1997 fee for a 12-week course, I realized this was a big investment of time and money to make. But given that I know I will give nothing less than 100% effort to learning and implementing what I will be taught, and that Aymen is offering a 100% + $500 money-back guarantee, I realized there are only three possible outcomes:
1. I totally suck at the affiliate marketing game. I bust my butt and don’t make my money back. At least I tried my best and I ask for my money back.
2. I make my money back if not a little extra. I’m not rolling in it but I’m pretty excited with my gains and I have learned a LOT of cool stuff. It was worth its cost.
3. I make a nice chunk of change in a very short time and become a budding star at the PPC to CPA game. I am very good it and the rewards of the course exceed the cost.
Upon realizing these three outcomes, I lost all fear of dropping the $2k. I really CAN’T LOSE and stand to learn a lot in return. I know a lot of people are very skeptical about paying this much for a program like this, but that’s also another thing that influenced me. I know from experience that when you take a high-end seminar you will probably get as much if not more value than you paid. The guys that are giving these things HAVE to make it as valuable as possible or they won’t be in business very long. Couple that with the fact that a lot of very successful marketers took a one day condensed version of Aymen’s course and walked out very impressed with what they had learned. I respect very much the opinion of guys like Eben Pagan, who’s free trainings online I have learned SO much from.
Also, being that I want to be in this inner circle of the top internet marketers some day, I realize that they are all seminar, book, and knowledge junkies themselves. By continually renewing, upgrading, and refining their knowledge and frame of reference on their models of success, they stay a step ahead of the game and this stuff just becomes easier. They are where I want to be, I recognize that, and I’m doing something about it.
The first week of 12 officially starts in January 2009, but the doors to the course site open tomorrow to get a head start on things. I’m looking forward to it and I will post regular updates on how things are going and my progress through the material.
If you are interested in getting a look at what the AC is all about and checking out the free report, then go here.
Clark
p.s. I have to give a shout out to Loozianajay. I must give an honorable mention to his website, The Partisan Report. Even though it didn’t make my 5 favorite Personal Development blogs (I felt politics was a little outside the realm of Personal Development), it is an EXCELLENT website. Jay is very knowledgeable and has very strong opinions about the state of conservative politics in our country. It’s in my Google reader and I recommend it for yours.
Update**Jan 2009** Jay has currently moved his writing efforts to The Western Experience.
