The Circle of Trust

If you don't do it right, a little girl will come out of your monitor a week later...

If you don’t do it right, a little girl will come out of your monitor a week later…

Okay okay just kidding about that. The Ring really scared me by the way.

In any case, when you are looking at how to go about setting up your linking strategy think in terms of building a big and valuable site that Google will love forever.

Most aspiring SEO’s think that doing on-page and shotgunning a site with tools or even going out and grabbing a bunch of PBN links will magically rank them (or at least that’s what their $7 course on the Warrior Forum told them to do). Now not to say that you can’t have some success knowing how to do those things but it’s more of a churn and burn strategy.

Not that many things change from update to update. There are just small changes that are made that need to be taken note of and the strategy adjusted. Google still wants a high quality site. They still want great content that captivates the reader. They want relevant Youtube videos and images that entertain and engage. If you are still living in the days of slapping up a crappy 300 word article and keyword stuffing then you aren’t going to see a ton of success.

So then how do you go about implementing this “Circle of Trust” method? Easy, by doing things that you’re probably already doing any way. You build a Facebook business page, a Google+, and a Twitter. And you don’t stop there. You get your site and your business out there cited in as many places as you can. It’s a little bit of work, but it’s worth it. It’s mostly no-follow links, but it’s worth it. It means you have to actually do SEO instead of studying it, but it’s worth it.

This is where you want to start.

This is where you want to start.

This is one of those little things that require just a bit of elbow grease, but is so important. It’s the difference between a serious business and a pretender. Serious businesses are involved and putting the word out there about their products and services. And Google loves and values serious businesses.

Not to mention, just look at the metrics of those sites in your SEO tool of choice. Even with the amount of those that are no-follow links, don’t tell me that you are not getting associated with that authority and trust. And that will shine through in your search results.

It’s like trying to get into a sweet nightclub in the middle of Vegas. If you know the bouncers, the bartenders, the staff, the DJ, and the owner you are going to get waived past the line and right into the party. You are vouched for by the people that are already vouched for. If you don’t have those relationships you can still get into the party, but you’ll probably have to wait in line or grease a bouncer.

Google is the party. The social media profiles and high value authority links are the important people that get you into the party. It’s this simple: social media=social proof. Get those associations and get more search engine love.

Now this is not to discredit the SEO techniques you may already know. Just don’t take shortcuts and make crappy web sites that take no effort to create and build out. Put a little more into your design efforts and your content creation. Take the time and get your social profiles built. Then start doing a little extra in the way of bookmarking, tools, and PBN links.

It’s a small difference, but one that separates the pretenders from the contenders.

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